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Neuromarketing: Understanding the Buy Buttons in Your ~ "Neuromarketing is the only book to combine the latest brain research with cutting-edge sales, marketing and communication techniques" If it's so up on the latest brain research, where are the citations? That said, it's not a lame book. It has some good information in it, but little in the way of new ideas. Not a waste of time

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(PDF) A Latest Technique Used to Develop Marketing Mix ~ Neuromarketing aims to use the brain imaging to understand neuronal bridges and brain processes which are involved in decision-making processes of customers. To have a better understanding about .

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Neuromarketing For Dummies: : Genco, Stephen J ~ Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. . Practical techniques to help your customers develop bonds with your products and services; . (International Edition): Understanding the Buy Buttons in Your Customer's Brain.

Brainfluence: 100 Ways to Persuade and Convince Consumers ~ Practical techniques for applying neuroscience and behavior research to attract new customers. Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli.

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