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The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists -- and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt -- and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said -- or could have said -- in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years -- such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how
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The Political Brain: The Role of Emotion in Deciding the ~ The Political Brain: The Role of Emotion in Deciding the Fate of the Nation - Kindle edition by Westen, Drew. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Political Brain: The Role of Emotion in Deciding the Fate of the Nation.
The Political Brain: The Role of Emotion in Deciding the ~ The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists -- and Democratic campaign strategists.
The Political Brain ~ THE ROLE OF EMOTION IN DECIDING THE FATE OF THE NATION . BRAIN, AND EMOTION IN POLITICS Winning States of Mind Rational Minds, Irrational Campaigns The Evolution of the Passionate Brain The Emotions Behind the Curtain . for Common Ground 193 10 Racial Consciousness and Unconsciousness 219 11 Death and Taxes 249 12 Hope, Inspiration, and .
The Political Brain: The Role of Emotion in Deciding the ~ The Political Brain: The Role of Emotion in Deciding the Fate of the Nation – By Drew Westen
The Political Brain: The Role of Emotion in Deciding the ~ The Political Brain: The Role of Emotion in Deciding the Fate of the Nation – By Drew Westen. Ted Brader. University of Michigan. Search for more papers by this author. Ted Brader. University of Michigan. Search for more papers by this author. First published: 08 July 2008.
The Political Brain: The Role of Emotion in Deciding the ~ The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists -- and Democratic campaign…
The Political Brain: The Role of Emotion in Deciding the ~ Westen is “a scientist who studies emotion and personality; the lead investigator in a team of neuroscientists who have been studying how the brain processes political and legal information; and a periodic contributor to public discourse on psychology and politics in [the media]” (p. x).
The Political Brain: The Role of Emotion in Deciding the ~ The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists,
The Political Brain The Role Of Emotion In Deciding The ~ The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists.
The brain in the voting booth ~ Drawing on this and other research, Westen wrote "The Political Brain: The Role of Emotion in Deciding the Fate of the Nation" (Public Affairs, 2007) in which he argues that in politics, "when reason and emotion collide, emotion invariably wins"-and that it isn't only partisans who think with their guts in politics.
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About For Books The Political Brain: How People Vote and ~ PDF The Political Brain: The Role of Emotion in Deciding the Fate of the Nation Read Online. Irenalda. 0:20. . 0:07. Read The Political Brain: The Role of Emotion in Deciding the Fate of the Nation Ebook Free. Athana. 0:36. Full version The Political Brain: The Role of Emotion in Deciding the Fate of the Nation. jraghebraghebragl. 0:14.
The Political Brain: The Role of Emotion in Deciding the ~ The Political Brainis a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists -- and Democratic campaign strategists.
The Political Brain (Book) / Tacoma Public Library ~ The Political Brain The Role of Emotion in Deciding the Fate of the Nation (Book) : Westen, Drew : This investigation by a renowned psychologist and neuroscientist proves that we vote with our hearts, not our minds. Westen is the lead investigator on a team of neuroscientists who have been studying how the brain processes political information.
The Political Brain The Role Of Emotion In Deciding The ~ the political brain the role of emotion in deciding the fate of the nation Oct 28, 2020 Posted By Roger Hargreaves Ltd TEXT ID 5741e1e7 Online PDF Ebook Epub Library determining the political life of the nation for two decades drew westen professor of psychology and psychiatry at emory university has explored a theory of the mind that
The Political Brain: The Role of Emotion in Deciding the ~ The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists — and Democratic campaign strategists.
The Political Brain: The Role of Emotion in Deciding the ~ The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economistsand Democratic campaign strategists.
: Customer reviews: The Political Brain: The ~ "The Political Brain: The Role of Emotion in Deciding the Fate of the Nation," by Drew Westin is a must read book for everyone everywhere. The Political Brain: The Role of Emotion in Deciding the Fate of the Nation and also read George Lakoff: The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain .
The Political Brain by Drew Westen / PublicAffairs ~ The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more “dispassionate” notions held by most cognitive psychologists, political scientists, and economists .
Remase Time Mobie ~ Read or Download The Political Brain: The Role of Emotion in Deciding the Fate of the Nation Book by Drew Westen. It is one of the best seller books in this month. Avaliable format in PDF, EPUB, MOBI, KINDLE, E-BOOK and AUDIOBOOK. The Political Brain: The Role of Emotion in Deciding the Fate of the Nation by Drew Westen. Book Detail: Category: Book
Drew Westen (Author of The Political Brain) ~ The Political Brain: The Role of Emotion in Deciding the Fate of the Nation 4.04 avg rating — 1,361 ratings — published 2007 — 20 editions
Why fear is more prevalent — and powerful — among ~ In 2007, Drew Westen published a book called "The Political Brain: The Role of Emotion in Deciding the Fate of the Nation."
The Political Brain Quotes by Drew Westen - Goodreads ~ The Political Brain: The Role of Emotion in Deciding the Fate of the Nation by Drew Westen 1,412 ratings, 4.05 average rating, 152 reviews Open Preview See a Problem? We’d love your help.
Books by Drew Westen (Author of The Political Brain) ~ The Political Brain: The Role of Emotion in Deciding the Fate of the Nation by Drew Westen 4.04 avg rating — 1,377 ratings — published 2007 — 20 editions
The Living Room Candidate - For Teachers - PLAYING ON ~ Students may be asked to consider this quote from the book The Political Brain: The Role of Emotion in Deciding the Fate of the Nation, by psychologist Drew Westen: "In politics, when reason and emotion collide, emotion invariably wins." Can ads focused on arousing strong emotions distract voters from more substantive issues?
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